Hi, I’m Ben 👋
UX Writer & UX/UI Designer for SaaS and Startups.
Hi, I’m Ben 👋
UX Writer & UX/UI Designer for SaaS and Startups.
Hi, I’m Ben 👋
UX Writer & UX/UI Designer for SaaS & Startups.
Hi, I’m Ben 👋
UX Writer & UX/UI Designer for SaaS and Startups.
🚀 I help SaaS companies and startups boost retention and conversions:
through user-focused design, strategic copy and conversational AI.
🚀 I help SaaS companies and startups boost retention and conversions through user-focused design, strategic copy and conversational AI.
What do I do?
What do I do?
I drive engagement and boost retention for SaaS companies and Startups by
creating functional user experiences through design, copy and conversational AI.
I do this through:
I drive engagement and boost retention for SaaS companies and startups by creating functional user experiences through design, copy and conversational AI.
I do this through:
I drive engagement and boost retention for SaaS companies and Startups by creating functional user experiences through design, copy and conversational AI.
I do this through:
UX/UI Design
Content Design
UX Writing
Conversational AI
Skills
Product design
UI Design
Figma
Prototyping
Design systems
User testing
SaaS
Startups
Scaleups
B2B
SMS
Analytics
Relevant experience
Design documentation: Design System ownership.
Information Architecture (IA) for user flows.
Delivering high-fidelity prototypes with PMs.
Determining relevant design elements in the UI.
Figma domain ownership to deliver designs.
UX/UI Design
Content Design
UX Writing
Conversational AI
Skills
Product design
UI Design
Figma
Prototyping
Design Systems
User testing
SaaS
Startups
Scaleups
B2B
SMS
Analytics
Relevant experience
Design documentation: Design System ownership.
Information Architecture (IA) for user flows.
Delivering high-fidelity prototypes with PMs.
Determining relevant design elements in the UI.
Figma domain ownership to deliver designs.
Skills
Product design
UI Design
Figma
Prototyping
Design systems
User testing
SaaS
Startups
Scaleups
B2B
Relevant experience
Design documentation: Design System ownership.
Information Architecture (IA) for user flows.
Delivering high-fidelity prototypes with PMs.
Determining relevant design elements in the UI.
Figma domain ownership to deliver designs.
UX/UI Design
Content Design
UX Writing
Conversational AI
UX/UI Design
Content Design
UX Writing
Conversational AI
Skills
Product design
UI Design
Figma
Prototyping
Design systems
User testing
SaaS
Startups
Scaleups
B2B
SMS
Analytics
Relevant experience
Design documentation: Design System ownership.
Information Architecture (IA) for user flows.
Delivering high-fidelity prototypes with PMs.
Determining relevant design elements in the UI.
Figma domain ownership to deliver designs.
Check out my full experience and skills in my CV:
Check out my full experience and skills in my CV:
Content and UX in numbers:
Content and UX in numbers:
Years as a Copy and
UX consultant
Clients worked with in
Copy and UX
Years of total content experience
Content and UX in words
Content and UX in words
"Thanks to his help, we were able to double our conversion rate and we now continue to reap the rewards of the work he was able to do for us. I would highly recommend Ben as a reliable partner to collaborate with.”
Sam Rucker
Content Marketer
@ VimcarBenjamin's contributions to our projects at Horizon65 were outstanding. He excels in crafting clear and concise content from complex material, always delivering with speed and precision. His professionalism and commitment to excellence made working with him a true pleasure.
Gali Garivia
UX/UI Designer
@ Horizon65Benjamin is a very effective content person that solved many of the problems we were facing during our time together.
Kiril Singer
UX/UI Designer
@ expondoWorking with Ben on RCS was a joy. He was dedicated, professional and his UX expertise helped us achieve a 20% increase in RCS conversions.
Constantin Popov
Product Manager
@ YotpoI worked with Ben on the Canyon Mobile App and found him reliable, professional, and a great collaborator. His UX skills, professionalism and positive attitude made him a valuable, easygoing teammate I’d gladly recommend.
Iris Ritsma
UX/UI Designer
@ Canyon
"Thanks to his help, we were able to double our conversion rate and we now continue to reap the rewards of the work he was able to do for us. I would highly recommend Ben as a reliable partner to collaborate with.”
Sam Rucker
Content Marketer
@ VimcarBenjamin's contributions to our projects at Horizon65 were outstanding. He excels in crafting clear and concise content from complex material, always delivering with speed and precision. His professionalism and commitment to excellence made working with him a true pleasure.
Gali Garivia
UX/UI Designer
@ Horizon65Benjamin is a very effective content person that solved many of the problems we were facing during our time together.
Kiril Singer
UX/UI Designer
@ expondoWorking with Ben on RCS was a joy. He was dedicated, professional and his UX expertise helped us achieve a 20% increase in RCS conversions.
Constantin Popov
Product Manager
@ YotpoI worked with Ben on the Canyon Mobile App and found him reliable, professional, and a great collaborator. His UX skills, professionalism and positive attitude made him a valuable, easygoing teammate I’d gladly recommend.
Iris Ritsma
UX/UI Designer
@ Canyon"Thanks to his help, we were able to double our conversion rate and we now continue to reap the rewards of the work he was able to do for us. I would highly recommend Ben as a reliable partner to collaborate with.”
Sam Rucker
Content Marketer
@ VimcarBenjamin's contributions to our projects at Horizon65 were outstanding. He excels in crafting clear and concise content from complex material, always delivering with speed and precision. His professionalism and commitment to excellence made working with him a true pleasure.
Gali Garivia
UX/UI Designer
@ Horizon65Benjamin is a very effective content person that solved many of the problems we were facing during our time together.
Kiril Singer
UX/UI Designer
@ expondoWorking with Ben on RCS was a joy. He was dedicated, professional and his UX expertise helped us achieve a 20% increase in RCS conversions.
Constantin Popov
Product Manager
@ YotpoI worked with Ben on the Canyon Mobile App and found him reliable, professional, and a great collaborator. His UX skills, professionalism and positive attitude made him a valuable, easygoing teammate I’d gladly recommend.
Iris Ritsma
UX/UI Designer
@ Canyon"Thanks to his help, we were able to double our conversion rate and we now continue to reap the rewards of the work he was able to do for us. I would highly recommend Ben as a reliable partner to collaborate with.”
Sam Rucker
Content Marketer
@ VimcarBenjamin's contributions to our projects at Horizon65 were outstanding. He excels in crafting clear and concise content from complex material, always delivering with speed and precision. His professionalism and commitment to excellence made working with him a true pleasure.
Gali Garivia
UX/UI Designer
@ Horizon65Benjamin is a very effective content person that solved many of the problems we were facing during our time together.
Kiril Singer
UX/UI Designer
@ expondoWorking with Ben on RCS was a joy. He was dedicated, professional and his UX expertise helped us achieve a 20% increase in RCS conversions.
Constantin Popov
Product Manager
@ YotpoI worked with Ben on the Canyon Mobile App and found him reliable, professional, and a great collaborator. His UX skills, professionalism and positive attitude made him a valuable, easygoing teammate I’d gladly recommend.
Iris Ritsma
UX/UI Designer
@ Canyon"Thanks to his help, we were able to double our conversion rate and we now continue to reap the rewards of the work he was able to do for us. I would highly recommend Ben as a reliable partner to collaborate with.”
Sam Rucker
Content Marketer
@ VimcarBenjamin's contributions to our projects at Horizon65 were outstanding. He excels in crafting clear and concise content from complex material, always delivering with speed and precision. His professionalism and commitment to excellence made working with him a true pleasure.
Gali Garivia
UX/UI Designer
@ Horizon65Benjamin is a very effective content person that solved many of the problems we were facing during our time together.
Kiril Singer
UX/UI Designer
@ expondoWorking with Ben on RCS was a joy. He was dedicated, professional and his UX expertise helped us achieve a 20% increase in RCS conversions.
Constantin Popov
Product Manager
@ YotpoI worked with Ben on the Canyon Mobile App and found him reliable, professional, and a great collaborator. His UX skills, professionalism and positive attitude made him a valuable, easygoing teammate I’d gladly recommend.
Iris Ritsma
UX/UI Designer
@ Canyon
Work, projects, planes, trains and automobiles.
Work, projects, planes, trains and automobiles.
Throughout my career I’ve had the opportunity to work with some fantastic clients, including
Canyon, Personio, felmo, Nexoya, Vimcar and more.
Throughout my career I’ve had the opportunity to work with some fantastic clients, including Canyon, Personio, felmo, Nexoya, Vimcar and more.
Throughout my career I’ve had the opportunity to work with some fantastic clients, including
Canyon, Personio, felmo, Nexoya, Vimcar and more.
Browse through a showcase of my copy and design work below.
Browse through a showcase of my copy and design work below.
UX Writing/Content Design
UX/UI Design
Redesigning for Trust:
Increasing Confidence in AI-predictions ✨
Increasing retention by redesigning / reframing a validations data feature to legitimise data and increase trust.
Coming shortly
UX Design
UI Design
App Copy
Webapp
SaaS
B2B
Integration
Designing AI-Simulations:
Creating a SaaS USP and Driving Sales
Increasing sales by rolling out AI-driven budget simulations feature, allowing users to project ad metric performance from a set budget over a timeframe.
Coming shortly
AI
UX/UI Design
App Copy
Webapp
Feature
SaaS
B2B
Integration
UX/UI Design
UX Writing/Content Design
UX Copy Impact Showcase
Busy? Browse a small selection of
product screens show my UX copy impact.
UX Writing
Microcopy
Mobile app
Webapp
SaaS
B2B
DTC
Coming shortly
Increasing RCS Conversions by 20%
Boosting engagement by creating an RCS (Rich-Communication-Service) feature for SMS marketing, including activation flow.
Content Design
UX Design
User flows
Webapp
SaaS
SMS
B2B
Series F
Creating push notification guidelines
Increasing felmo's app engagement by improving German transactional push notifications through clear, optimized copy based on updating guidelines.
UX Writing
Copy guidelines
Tone of voice
Mobile app
SaaS
Startup
Series B
Identifying category labels
Optimizing Personio’s navigation labels for English and German-speaking users, boosting clarity and engagement through Cloze testing and A/B validation.
Content Design
Copy testing
Microcopy
Webapp
SaaS
B2B
Series E
Coming soon
Creating Quick-Start-Guide copy
Increasing Canyon app engagement by helping users assemble their online ordered Canyon through Quick-Start-Guide copy for over 20 bicycles.
UX Writing
Copywriting
Tone of voice
Mobile app
B2C
DTC
Gamifying instructional copy
Gamifying instructional copy to align with AirDev's brand Tone of Voice to give the product a consistent feel.
UX Writing
Copywriting
Tone of voice
Web app
SaaS
No-Code
Series A
Designing AI-Simulations:
Creating a SaaS USP and Driving Sales
Increasing sales by rolling out AI-driven budget simulations feature, allowing users to project ad metric performance from a set budget over a timeframe.
Coming shortly
AI
UX/UI Design
App copy
Webapp
Feature
Redesigning for Trust:
Increasing Confidence in AI-predictions
Increasing retention by redesigning / reframing a validations data feature to legitimise data and increase trust.
Coming shortly
UX Design
UI Design
App copy
Webapp
Feature
Analytics
Product Design Showcase
Scanning through? Browse a small selection of projects which show my strategy and design impact.
AI
UX/UI Design
App copy
Webapp
Feature
Evolving the Design System:
Scaling Components for Product Growth
Maintaining and expanding a design system with new components to support scalable, consistent product growth.
UX Design
UI Design
App copy
Webapp
Feature
Analytics
Content & UX
UX/UI Design
UX Writing/Content Design
UX/UI Design
Redesigning for Trust:
Increasing Confidence in AI-predictions ✨
Increasing retention by redesigning / reframing a validations data feature to legitimise data and increase trust.
Coming shortly
UX Design
UI Design
App Copy
Webapp
SaaS
B2B
Integration
Designing AI-Simulations:
Creating a SaaS USP and Driving Sales
Increasing sales by rolling out AI-driven budget simulations feature, allowing users to project ad metric performance from a set budget over a timeframe.
Coming shortly
AI
UX/UI Design
App Copy
Webapp
Feature
SaaS
B2B
Integration
"Content precedes design. Design in the absence of content is not design, it’s decoration."
"Content precedes design. Design in the absence of content is not design, it’s decoration."
—Jeffrey Zeldman
—Jeffrey Zeldman
I get your users from A to B.
I get your users from A to B.
Notice how good design and copies often fit seamlessly into our day-to-day activities,
yet bad d€$iGn AnD cöPiEs stand out?
Notice how good design and copies often fit seamlessly into our day-to-day activities,
yet bad d€$iGn AnD cöPiEs stand out?
Ever wondered if the “book apartment” button will complete a payment you never wanted? Ever been frustrated at a “wrong password” message or bounced from a site because you didn’t know how to use it?
Ever wondered if the “book apartment” button will complete a payment you never wanted? Ever been frustrated at a “wrong password” message or bounced from a site because you didn’t know how to use it?
So have I - and I’ve made it my mission to eradicate it.
So have I - and I’ve made it my mission to eradicate it.
Simply put, I combine content and design to make users “get” the product.
Simply put, I combine content and design to make users “get” the product.
Much like on the websites and apps you use everyday, I create copy that doesn’t get in the way. Rather, it helps you get stuff done.
Much like on the websites and apps you use everyday, I create copy that doesn’t get in the way. Rather, it helps you get stuff done.
And who am I?
And who am I?
I am based in the EU 🇪🇺, If you know me, you’ll know that I am proud half-German 🇩🇪 / half-British 🇬🇧 national, raised in the UK. I like to think I bring the highlights of these cultures with me - German humour, and a passion for British cooking.
I am based in the EU 🇪🇺, If you know me, you’ll know that I am proud half-German 🇩🇪 / half-British 🇬🇧 national, raised in the UK. I like to think I bring the highlights of these cultures with me - German humour, and a passion for British cooking.
When I’m not working, you can find me admiring interesting architecture, running a mountain trail or
soaking up coffee, pastries and cats somewhere in the Balkans.
When I’m not working, you can find me admiring interesting architecture, running a mountain trail or soaking up coffee, pastries and cats somewhere in the Balkans.
When I’m not working, you can find me admiring interesting architecture, running a mountain trail or soaking up coffee, pastries and cats somewhere in the Balkans.
FAQ
Who are you, and what’s your focus?
Who are you, and what’s your focus?
Who are you, and what’s your focus?
Who are you, and what’s your focus?
What's your background?
What's your background?
What's your background?
What's your background?
What's your design/writing process?
What's your design/writing process?
What's your design/writing process?
What's your design/writing process?
What services do you offer?
What services do you offer?
What services do you offer?
What services do you offer?
Do you write in German?
Do you write in German?
Do you write in German?
Do you write in German?
What tools do you use?
What tools do you use?
What tools do you use?
What tools do you use?
How can we work together?
How can we work together?
How can we work together?
How can we work together?
Can I see examples of your work?
Can I see examples of your work?
Can I see examples of your work?
Can I see examples of your work?
What industry do you focus on?
What industry do you focus on?
What industry do you focus on?
What industry do you focus on?
Pineapple on pizza? 🍍🍕
Pineapple on pizza? 🍍🍕
Pineapple on pizza? 🍍🍕
Pineapple on pizza? 🍍🍕
FAQ
How can I help your business? Let’s chat!
2025, Benjamin Bruton
How can I help your business? Let’s chat!
2025, Benjamin Bruton
How can I help your business? Let’s chat!
2025, Benjamin Bruton
How can I help your business? Let’s chat!
2025, Benjamin Bruton
