Benjamin Bruton: UX for SaaS and Startups.

Hi, I’m Ben 👋

UX Writer & UX/UI Designer for SaaS and Startups.

Hi, I’m Ben 👋

UX Writer & UX/UI Designer for SaaS and Startups.

Hi, I’m Ben 👋

UX Writer & UX/UI Designer for SaaS & Startups.

Hi, I’m Ben 👋

UX Writer & UX/UI Designer for SaaS and Startups.

🚀 I help SaaS companies and startups boost
retention and conversions through user-focused design, strategic copy and conversational AI.

Book a free call with me

See my work

Alternatively, view my CV.

🚀 I help SaaS companies and startups boost retention and conversions through user-focused design, strategic copy and conversational AI.

What do I do?

I drive engagement and boost retention for SaaS companies and Startups by
creating functional user experiences through design, copy and conversational AI.

I do this through:

I drive engagement and boost retention for SaaS companies and startups by creating functional user experiences through design, copy and conversational AI.

I do this through:

I drive engagement and boost retention for SaaS companies and Startups by creating functional user experiences through design, copy and conversational AI.

I do this through:

Content Design

UX Writing

UX/UI Design

Conversational AI

Skills

User flows

Microcopy

UX Copy testing

Copy Guidelines

Copy Consistency

Conversational Design

SaaS

Startups

Scaleups

B2B

SMS

Analytics

Relevant experience

Developing content strategies as a copy base.

Creating copy guidelines to ensure consistency.
Determine relevant UI design elements with copy.
Evaluate (test) copy impact with stakeholders.

Content Design

UX Writing

UX/UI Design

Conversational AI

Skills

Conversational design

Microcopy

UX Copy testing

Copy Guidelines

Copy Consistency

Conversational Design

SaaS

Startups

Scaleups

B2B

SMS

Analytics

Relevant experience

Developing content strategies as a copy base.

Creating copy guidelines to ensure consistency.
Determine relevant UI design elements with copy.
Evaluate (test) copy impact with stakeholders.

Skills

Conversational Design

Microcopy

UX Copy testing

Copy Guidelines

Copy Consistency

SaaS

Startups

Scaleups

B2B

Relevant experience

Developing content strategies as a copy base.

Creating copy guidelines to ensure consistency.
Determine relevant UI design elements with copy.
Evaluate (test) copy impact with stakeholders.

Content Design

UX Writing

UX/UI Design

Conversational AI

Skills

User flows

Microcopy

UX Copy testing

Copy Guidelines

Copy Consistency

Conversational Design

SaaS

Startups

Scaleups

B2B

SMS

Analytics

Relevant experience

Developing content strategies as a copy base.

Creating copy guidelines to ensure consistency.
Determine relevant UI design elements with copy.
Evaluate (test) copy impact with stakeholders.

Check out my full experience and skills in my CV:

View my CV

Content and UX in numbers:

Years as a Copy and
UX consultant

12+

Clients worked with in
Copy and UX

10+

Years of total content experience

Content and UX in words

"Thanks to his help, we were able to double our conversion rate and we now continue to reap the rewards of the work he was able to do for us. I would highly recommend Ben as a reliable partner to collaborate with.”
Sam Rucker
Content Marketer
@ Vimcar
Benjamin's contributions to our projects at Horizon65 were outstanding. He excels in crafting clear and concise content from complex material, always delivering with speed and precision. His professionalism and commitment to excellence made working with him a true pleasure.
Gali Garivia
UX/UI Designer
@ Horizon65
Benjamin is a very effective content person that solved many of the problems we were facing during our time together.
Kiril Singer
UX/UI Designer
@ expondo
Working with Ben on RCS was a joy. He was dedicated, professional and his UX expertise helped us achieve a 20% increase in RCS conversions.
Constantin Popov
Product Manager
@ Yotpo
I worked with Ben on the Canyon Mobile App and found him reliable, professional, and a great collaborator. His UX skills, professionalism and positive attitude made him a valuable, easygoing teammate I’d gladly recommend.
Iris Ritsma
UX/UI Designer
@ Canyon

"Thanks to his help, we were able to double our conversion rate and we now continue to reap the rewards of the work he was able to do for us. I would highly recommend Ben as a reliable partner to collaborate with.”
Sam Rucker
Content Marketer
@ Vimcar
Benjamin's contributions to our projects at Horizon65 were outstanding. He excels in crafting clear and concise content from complex material, always delivering with speed and precision. His professionalism and commitment to excellence made working with him a true pleasure.
Gali Garivia
UX/UI Designer
@ Horizon65
Benjamin is a very effective content person that solved many of the problems we were facing during our time together.
Kiril Singer
UX/UI Designer
@ expondo
Working with Ben on RCS was a joy. He was dedicated, professional and his UX expertise helped us achieve a 20% increase in RCS conversions.
Constantin Popov
Product Manager
@ Yotpo
I worked with Ben on the Canyon Mobile App and found him reliable, professional, and a great collaborator. His UX skills, professionalism and positive attitude made him a valuable, easygoing teammate I’d gladly recommend.
Iris Ritsma
UX/UI Designer
@ Canyon
"Thanks to his help, we were able to double our conversion rate and we now continue to reap the rewards of the work he was able to do for us. I would highly recommend Ben as a reliable partner to collaborate with.”
Sam Rucker
Content Marketer
@ Vimcar
Benjamin's contributions to our projects at Horizon65 were outstanding. He excels in crafting clear and concise content from complex material, always delivering with speed and precision. His professionalism and commitment to excellence made working with him a true pleasure.
Gali Garivia
UX/UI Designer
@ Horizon65
Benjamin is a very effective content person that solved many of the problems we were facing during our time together.
Kiril Singer
UX/UI Designer
@ expondo
Working with Ben on RCS was a joy. He was dedicated, professional and his UX expertise helped us achieve a 20% increase in RCS conversions.
Constantin Popov
Product Manager
@ Yotpo
I worked with Ben on the Canyon Mobile App and found him reliable, professional, and a great collaborator. His UX skills, professionalism and positive attitude made him a valuable, easygoing teammate I’d gladly recommend.
Iris Ritsma
UX/UI Designer
@ Canyon
"Thanks to his help, we were able to double our conversion rate and we now continue to reap the rewards of the work he was able to do for us. I would highly recommend Ben as a reliable partner to collaborate with.”
Sam Rucker
Content Marketer
@ Vimcar
Benjamin's contributions to our projects at Horizon65 were outstanding. He excels in crafting clear and concise content from complex material, always delivering with speed and precision. His professionalism and commitment to excellence made working with him a true pleasure.
Gali Garivia
UX/UI Designer
@ Horizon65
Benjamin is a very effective content person that solved many of the problems we were facing during our time together.
Kiril Singer
UX/UI Designer
@ expondo
Working with Ben on RCS was a joy. He was dedicated, professional and his UX expertise helped us achieve a 20% increase in RCS conversions.
Constantin Popov
Product Manager
@ Yotpo
I worked with Ben on the Canyon Mobile App and found him reliable, professional, and a great collaborator. His UX skills, professionalism and positive attitude made him a valuable, easygoing teammate I’d gladly recommend.
Iris Ritsma
UX/UI Designer
@ Canyon
"Thanks to his help, we were able to double our conversion rate and we now continue to reap the rewards of the work he was able to do for us. I would highly recommend Ben as a reliable partner to collaborate with.”
Sam Rucker
Content Marketer
@ Vimcar
Benjamin's contributions to our projects at Horizon65 were outstanding. He excels in crafting clear and concise content from complex material, always delivering with speed and precision. His professionalism and commitment to excellence made working with him a true pleasure.
Gali Garivia
UX/UI Designer
@ Horizon65
Benjamin is a very effective content person that solved many of the problems we were facing during our time together.
Kiril Singer
UX/UI Designer
@ expondo
Working with Ben on RCS was a joy. He was dedicated, professional and his UX expertise helped us achieve a 20% increase in RCS conversions.
Constantin Popov
Product Manager
@ Yotpo
I worked with Ben on the Canyon Mobile App and found him reliable, professional, and a great collaborator. His UX skills, professionalism and positive attitude made him a valuable, easygoing teammate I’d gladly recommend.
Iris Ritsma
UX/UI Designer
@ Canyon

Work, projects, planes, trains and automobiles.

Throughout my career I’ve had the opportunity to work with some fantastic clients, including
Canyon, Personio, felmo, Nexoya, Vimcar and more.

Throughout my career I’ve had the opportunity to work with some fantastic clients, including Canyon, Personio, felmo, Nexoya, Vimcar and more.

Throughout my career I’ve had the opportunity to work with some fantastic clients, including
Canyon, Personio, felmo, Nexoya, Vimcar and more.

Browse through a showcase of my copy and design work below.

UX Writing & Content Design

UX/UI Design

UX Copy Impact Showcase

Busy? Browse a small selection of
product screens show my UX copy impact.

UX Writing

Microcopy

Mobile app

Webapp

SaaS

B2B

DTC

Website.com

Coming shortly

Increasing RCS Conversions by 20%

Boosting engagement by creating an RCS (Rich-Communication-Service) feature for SMS marketing, including activation flow.

Content Design

UX Design

User flows

Webapp

SaaS

SMS

B2B

Series F

Creating push notification guidelines

Increasing felmo's app engagement by improving German transactional push notifications through clear, optimized copy based on updating guidelines.

UX Writing

Copy guidelines

Tone of voice

Mobile app

SaaS

Startup

Series B

Identifying category labels

Optimizing Personio’s navigation labels for English and German-speaking users, boosting clarity and engagement through Cloze testing and A/B validation.

Content Design

Copy testing

Microcopy

Webapp

SaaS

B2B

Series E

Coming soon

Creating Quick-Start-Guide copy

Increasing Canyon app engagement by helping users assemble their online ordered Canyon through Quick-Start-Guide copy for over 20 bicycles.

UX Writing

Copywriting

Tone of voice

Mobile app

B2C

DTC

Gamifying instructional copy

Gamifying instructional copy to align with AirDev's brand Tone of Voice to give the product a consistent feel.

UX Writing

Copywriting

Tone of voice

Web app

SaaS

No-Code

Series A

UX Writing & Content Design

UX/UI Design

UX Copy Impact Showcase

Busy? Browse a small selection of
product screens show my UX copy impact.

UX Writing

Microcopy

Mobile app

Webapp

SaaS

B2B

DTC

Website.com

Coming shortly

Increasing RCS Conversions by 20%

Boosting engagement by creating an RCS (Rich-Communication-Service) feature for SMS marketing, including activation flow.

Content Design

UX Design

User flows

Webapp

SaaS

SMS

B2B

Series F

Creating push notification guidelines

Increasing felmo's app engagement by improving German transactional push notifications through clear, optimized copy based on updating guidelines.

UX Writing

Copy guidelines

Tone of voice

Mobile app

SaaS

Startup

Series B

Identifying category labels

Optimizing Personio’s navigation labels for English and German-speaking users, boosting clarity and engagement through Cloze testing and A/B validation.

Content Design

Copy testing

Microcopy

Webapp

SaaS

B2B

Series E

Coming soon

Creating Quick-Start-Guide copy

Increasing Canyon app engagement by helping users assemble their online ordered Canyon through Quick-Start-Guide copy for over 20 bicycles.

UX Writing

Copywriting

Tone of voice

Mobile app

B2C

DTC

Gamifying instructional copy

Gamifying instructional copy to align with AirDev's brand Tone of Voice to give the product a consistent feel.

UX Writing

Copywriting

Tone of voice

Web app

SaaS

No-Code

Series A

Website.com

Tap to see case study

UX Copy Impact Showcase

Busy? Browse a small selection of product screens that show my UX copy impact.

UX Writing

Microcopy

Mobile app

Webapp

Content Design

Increase RCS Conversions by 20%

Boosting engagement by creating an RCS (Rich-Communication-Service) feature for SMS marketing, including activation flow.

UX/UI Design

User flows

Webapp

Content Design

Coming shortly

Tap to see case study

Creating push notification guidelines

Increasing felmo's app engagement by improving German transactional push notifications through clear, optimized copy based on updating guidelines.

UX Writing

Copy guidelines

Tone of voice

Mobile app

Tap to see case study

Identifying category labels

Optimizing Personio’s navigation labels for English and German-speaking users, boosting clarity and engagement through Cloze testing and A/B validation.

Content Design

Copy testing

Microcopy

Webapp

Creating Quick-Start-Guide copy

Increasing Canyon app engagement by helping users assemble their online ordered Canyon through Quick-Start-Guide copy for over 20 bicycles.

UX Writing

TOV

Mobile app

Copywriting

Coming soon

Tap to see case study

Gamifying instructional copy

Gamifying instructional copy to align with AirDev's brand Tone of Voice to give the product a consistent feel.

UX Writing

TOV

Webapp

Copywriting

Content Design/
UX Writing

UX Writing & Content Design

UX/UI Design

UX Copy Impact Showcase

Busy? Browse a small selection of
product screens show my UX copy impact.

UX Writing

Microcopy

Mobile app

Webapp

SaaS

B2B

DTC

Website.com

Coming shortly

Increasing RCS Conversions by 20%

Boosting engagement by creating an RCS (Rich-Communication-Service) feature for SMS marketing, including activation flow.

Content Design

UX Design

User flows

Webapp

SaaS

SMS

B2B

Series F

Creating push notification guidelines

Increasing felmo's app engagement by improving German transactional push notifications through clear, optimized copy based on updating guidelines.

UX Writing

Copy guidelines

Tone of voice

Mobile app

SaaS

Startup

Series B

Identifying category labels

Optimizing Personio’s navigation labels for English and German-speaking users, boosting clarity and engagement through Cloze testing and A/B validation.

Content Design

Copy testing

Microcopy

Webapp

SaaS

B2B

Series E

Coming soon

Creating Quick-Start-Guide copy

Increasing Canyon app engagement by helping users assemble their online ordered Canyon through Quick-Start-Guide copy for over 20 bicycles.

UX Writing

Copywriting

Tone of voice

Mobile app

B2C

DTC

Gamifying instructional copy

Gamifying instructional copy to align with AirDev's brand Tone of Voice to give the product a consistent feel.

UX Writing

Copywriting

Tone of voice

Web app

SaaS

No-Code

Series A

"Content precedes design. Design in the absence of content is not design, it’s decoration."

—Jeffrey Zeldman

I get your users from A to B.

Notice how good design and copies often fit seamlessly into our day-to-day activities,
yet bad d€$iGn AnD cöPiEs stand out?

Ever wondered if the “book apartment” button will complete a payment you never wanted? Ever been frustrated at a “wrong password” message or bounced from a site because you didn’t know how to use it?

So have I - and I’ve made it my mission to eradicate it.

Simply put, I combine content and design to make users “get” the product.

Much like on the websites and apps you use everyday, I create copy that doesn’t get in the way. Rather, it helps you get stuff done.

And who am I?

I am based in the EU 🇪🇺, If you know me, you’ll know that I am proud half-German 🇩🇪 / half-British 🇬🇧 national, raised in the UK. I like to think I bring the highlights of these cultures with me - German humour, and a passion for British cooking.

When I’m not working, you can find me admiring interesting architecture, running a mountain trail or
soaking up coffee, pastries and cats somewhere in the Balkans.

When I’m not working, you can find me admiring interesting architecture, running a mountain trail or soaking up coffee, pastries and cats somewhere in the Balkans.