Benjamin Bruton: UX for SaaS and Startups.

UX Copy Impact Showcase

Busy? Browse a small selection of screens that show my UX Copy Impact.

UX Writing

Microcopy

Mobile app

Webapp

Website.com

Creating Quick-Start-Guide Copy:
Boosting Canyon App Retention

What?

New Canyon app launch initiative from scratch: To boost post-purchase engagement, requiring a clear onboarding flow to guide customers in assembling their bicycles independently.

My Role

Created in-app Quick-Start-Guide copy for over 20 Canyon bicycle models: Enabling customers to assemble their online-ordered bikes with ease. The guides had to be clear and align with Canyon's TOV to improve onboarding and encourage repeated app use.

Impact

Canyon App Launch in 2023.
100,000+ Google Play Downloads.
4.3 stars / 1.54K reviews.
Strong user engagement: Achieved a Day 1 retention rate of 28%, with 15% users active after one week, and 8% retention at 30 days, outperforming industry averages.

What?

New Canyon app launch initiative from scratch: To boost post-purchase engagement, requiring a clear onboarding flow to guide customers in assembling their bicycles independently.

My Role

Impact

Canyon App Launch in 2023.
100,000+ Google Play Downloads.
4.3 stars / 1.54K reviews.
Strong user engagement: Achieved a Day 1 retention rate of 28%, with 15% users active after one week, and 8% retention at 30 days, outperforming industry averages.

Creating Quick-Start-Guide Copy:
Boosting Canyon App Retention

Creating Felmo Mobile App UX Copy

Reducing password friction

What?

Magic Link login flow: Enable quick, password-free account access to reduce login friction.

My Role

Copy delivery: Delivered enticing microcopy to encourage Magic Link use, creating multiple versions for A/B testing and refining based on user insights.

Impact

Copy implementation: The winning version from A/B testing (right) was implemented.

24% increase in Magic Link usage
Reduction of password support requests.

🎩 "Send magic link" Copy: A/B Testing Winner.

Reducing password friction

Creating instructional copy for industrial design

What?

Pet urine test feature: Need for instructional in-app copy guiding users on how to use their physical pet urine testing kit.

My Role

Copy delivery: Crafted clear, step-by-step instructional copy to simplify use of the physical pet urine test, ensuring alignment with the industrial design team.

Impact

Copy implementation: Improved user confidence and reduced support requests by delivering clear, easy-to-follow instructions.