Product Design
Design Strategy
Mobile app
Webapp
Designing AI-Simulations: Creating a SaaS USP and Driving Sales
What?
Creating a budget forecasting MVP feature: Nexoya needed to allow users to simulate the impact of different ad budget allocations on their target metrics in a risk-free way.
My Role
I translated a CEO-driven vision into a usable product: Using an agile design process approach, I created the core functionality and UI of the feature.
Impact
Increase in sales through new feature delivery.
Overwhelmingly positive client feedback
(See full case study for reviews)
Redesigning for trust: Increasing Confidence in AI predictions
What?
Solving a key user trust issue: Some Nexoya users did not feel confident enough about the validity of the platform's AI-powered predictions, a key product selling point.
My Role
I led a feature redesign initiative to improve clarity when it comes to how users understand the AI-powered predictions - resulting in a new "Validations" feature.
Impact
Increased confidence in AI predictions.
Increased long-term client retention.
